RBR24: МАГАЗИН – СЕГОДНЯ. ЗАВТРА? НАВСЕГДА!
Форматы, концепции, технологии, сервисы – всё самое важное, что случилось в российской офлайн-рознице за 2024 год
21 ноября
LOFT#1, Москва
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О МЕРОПРИЯТИИ:
По данным Росстата, доля продаж через интернет в общем объеме оборота розничной торговли в 2023-м году выросла более, чем на 30% (!!!) и составила... всего лишь 8,1% против 6% в 2022-м. У АКИТ (Ассоциация компаний интернет-торговли) показатели выше – 11,6% в 2022-м, 13,8% в 2023-м, – но даже там отмечают, что в Москве и Санкт-Петербурге онлайн почти достиг пиковых значений. Много это или мало и где потолок – вопросы дискуссионные.
Неоспоримо одно – всем привычный, "каменный", офлайновый магазин жив, успешно продаёт, развивается и по-прежнему каждый день лично видит своего покупателя. Более того, именно живой контакт с клиентом становится главной точкой отстройки и решающим УТП, а сам магазин – лучшим способом завоевать любовь и лояльность.
Форум «RBR24: Магазин – Сегодня. Завтра? Навсегда!» – наследник легендарного саммита розничной индустрии Retail Business Russia, – зафиксирует всё самое любопытное, что случилось в российском офлайн-ритейле в 2024 году. В деловой программе мы увидим и разберем 20+ кейсов (технологии, форматы, открытия новых магазинов, реконцепции и редизайны старых) и станем свидетелями экспертных дискуссий с участием профессионалов розницы, девелоперами и ТЦ.
Завершит форум премия RBR Awards, где призы от организаторов и признание от аудитории получат лучшие решения с точки зрения клиентского опыта и повышения эффективности.
ГЛАВНОЕ:
- Магазин – Сегодня. Завтра? Навсегда! Единственный ивент с фокусом на офлайн в эпоху растущего онлайна.
- Профессионалы офлайна. На одной площадке – директора по развитию, маркетингу, строительству и эксплуатации, стратегии, форматам, клиентскому опыту и все те, кто создает феерическую физическую розницу.
- Премия RBR Awards. Награждение лучших практик 2024 года – победителей выбирают участники форума!
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[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => SASDPalette
[USER_TYPE_SETTINGS] =>
[HINT] =>
[~NAME] => Цвет заголовков USP блока
[~DEFAULT_VALUE] => 2b2a29
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE] =>
[PROPERTY_VALUE_ID] =>
[DESCRIPTION] =>
[~DESCRIPTION] =>
[~VALUE] =>
)
[UPSBLOCK_ITEMS_TEXT_COLOR] => Array
(
[ID] => 664
[IBLOCK_ID] => 26
[NAME] => Цвет текста USP блока
[ACTIVE] => Y
[SORT] => 500
[CODE] => UPSBLOCK_ITEMS_TEXT_COLOR
[DEFAULT_VALUE] => 2b2a29
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => SASDPalette
[USER_TYPE_SETTINGS] =>
[HINT] =>
[~NAME] => Цвет текста USP блока
[~DEFAULT_VALUE] => 2b2a29
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE] =>
[PROPERTY_VALUE_ID] =>
[DESCRIPTION] =>
[~DESCRIPTION] =>
[~VALUE] =>
)
[UPSBLOCK_BUTTON_COLOR] => Array
(
[ID] => 665
[IBLOCK_ID] => 26
[NAME] => Цвет текста кнопки в конце USP блока
[ACTIVE] => Y
[SORT] => 500
[CODE] => UPSBLOCK_BUTTON_COLOR
[DEFAULT_VALUE] => ffffff
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => SASDPalette
[USER_TYPE_SETTINGS] =>
[HINT] =>
[~NAME] => Цвет текста кнопки в конце USP блока
[~DEFAULT_VALUE] => ffffff
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE] =>
[PROPERTY_VALUE_ID] =>
[DESCRIPTION] =>
[~DESCRIPTION] =>
[~VALUE] =>
)
[EN_CONTENT] => Array
(
[ID] => 243
[IBLOCK_ID] => 26
[NAME] => Контент (en)
[ACTIVE] => Y
[SORT] => 600
[CODE] => EN_CONTENT
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[~NAME] => Контент (en)
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE] =>
[PROPERTY_VALUE_ID] =>
[DESCRIPTION] =>
[~DESCRIPTION] =>
[~VALUE] =>
)
[*] =>
)
[DISPLAY_PROPERTIES] => Array
(
)
[IPROPERTY_VALUES] => Array
(
)
)
)
Array
(
[WHITE] => 0
[DARK] => 0
[VALUE] => dark
)
Array
(
)
Array
(
[WHITE] => 0
[DARK] => 0
[VALUE] => dark
)
Array
(
)
Array
(
[WHITE] => 0
[DARK] => 0
[VALUE] => dark
)
Array
(
)
Array
(
[WHITE] => 0
[DARK] => 0
[VALUE] => dark
)
Array
(
)
Array
(
[WHITE] => 0
[DARK] => 0
[VALUE] => dark
)
Array
(
)
Array
(
[WHITE] => 0
[DARK] => 0
[VALUE] => dark
)
Array
(
)
Array
(
[WHITE] => 0
[DARK] => 0
[VALUE] => dark
)
Array
(
)
Место проведения
LOFT#1, Москва
Array
(
[WHITE] => 0
[DARK] => 0
[VALUE] => dark
)
Array
(
)
